+30 ptsagainst the objective: the visitor requests a demo.The baseline was written by ChatGPT and scored 51%. This version was produced by ContentMax and scored 81%.
The two versions — in full
BeforeChatGPT — No ContentMax
51%
Hero headline
AI Content Optimisation for Revenue-Critical Writing
Turn underperforming content into measurable business results.
How it works
Score Existing Content — Instantly evaluate content quality against a business goal.
Optimise Automatically — Receive a stronger version engineered to perform better.
See Why It Wins — Per-condition breakdown explains every improvement.
Spotify artist bio for UPZ — 17% → 70% — +53 pts Screenplay scene — 14% → 77% — +63 pts Senior data scientist job posting — 38% → 75% — +37 pts
Why businesses use ContentMax
Improve conversion without increasing traffic spend. Standardise content quality across teams. Reduce guesswork and subjective edits. Ship stronger copy faster.
Call to action
Request a Demo
No supporting text.
AfterContentMax — optimised
81%
Hero headline
Your content isn't failing randomly. ContentMax shows you exactly why.
Paste in any piece of written content and state your objective. ContentMax returns a percentage score, a fully optimised rewrite, and a condition-by-condition breakdown — every pass, every fail, and the precise reason each one affects your result.
How it works
① Paste your content and state your objective — Any written content. Any goal. You define what success looks like. ContentMax scores against it.
② Receive a score and a fully optimised rewrite — Your original is scored as a percentage. A rewritten version is returned — engineered to pass every condition your original failed.
③ See every condition: pass, fail, and why — The breakdown lists each condition individually. You see exactly what the original missed, what the rewrite fixed, and why.
How it works
① Paste your content and state your objective — Any written content. Any goal — attract candidates, convert readers, drive streams, close deals. You define what success looks like. ContentMax scores against it.
② Receive a score and a fully optimised rewrite — Your original is scored as a percentage. A rewritten version is returned alongside it — engineered to pass every condition your original failed.
③ See every condition: pass, fail, and why — The breakdown lists each condition individually. You see exactly what the original missed, what the rewrite fixed, and the specific reason it changes performance for your objective.
Spotify Artist Bio — UPZ
Objective: drive streams and profile follows. Score: 17% → 70%, +53 pts.
"Bio gives no reason to listen now — no mood, moment, or emotional hook."
Screenplay Scene
Objective: establish stakes and character desire. Score: 14% → 77%, +63 pts.
"No emotional stakes established in the first exchange — reader has no reason to keep reading."
Senior Data Scientist Job Posting
Objective: attract qualified applicants and reduce drop-off. Score: 38% → 75%, +37 pts.
"Role impact is absent — candidate cannot assess what success looks like in this position."
Call to action
Send Us Your Content
No call. No form. No commitment. Just send something and see what comes back.
How your reader experienced it — before and after
X1
The opening headline and subheadline immediately arrest a first-time visitor and give them a strong reason not to leave before reading further.
40%→75%+35 pts
Before — ChatGPT
"AI Content Optimisation for Revenue-Critical Writing — Turn underperforming content into measurable business results."
After — ContentMax
"Your content isn't failing randomly. ContentMax shows you exactly why."
Why
Reframing the headline from a feature description to a named pain creates a sharper recognition moment. Demoting the mechanic to the subheadline means the hook lands before the explanation.
X2
A visitor who has stayed on the page can accurately describe what ContentMax does — without needing a call or further explanation.
55%→88%+33 pts
Before — ChatGPT
"ContentMax scores any written content against your objective, rewrites it for performance, and shows exactly why the new version wins."
After — ContentMax
"ContentMax returns a percentage score, a fully optimised rewrite, and a condition-by-condition breakdown — every pass, every fail, and the precise reason each one affects your result."
Why
Replacing 'per-condition breakdown' abstraction with 'every pass, every fail, and the precise reason each one affects your result' gives the visitor a concrete picture of the output they'd receive. The three-step copy is tightened to be more specific about what each step produces.
X3
A visitor who understands the product finds the case studies credible and applicable to their own situation, regardless of their industry.
50%→84%+34 pts
Before — ChatGPT
Case studies shown as a bare table: content type, score delta, points gained. No condition detail. No failed condition named. No transferable insight.
After — ContentMax
"Bio gives no reason to listen now — no mood, moment, or emotional hook. If your content creates a first impression that determines whether someone engages or moves on, this is the condition type you are failing."
Why
Each case study now includes a verbatim failed condition and a bridging sentence that explicitly generalises the finding to the visitor's own situation — converting industry-specific examples into universally applicable principles.
X4
A visitor who finds the proposition credible perceives the case studies as applicable to their own content, regardless of industry.
62%→84%+22 pts
Before — ChatGPT
"Three different industries. Three different objectives. The same engine."
After — ContentMax
"Three different content types. Three different objectives. The same engine — and the same quality of explanation every time."
Why
The section framing is sharpened to emphasise that the explanation quality is consistent across all content types. Each case study closing line is rewritten to directly address the 'but my situation is different' objection.
X5
A visitor who finds the claim credible perceives the CTA as a low-effort, low-risk next step worth taking immediately rather than deferring.
52%→80%+28 pts
Before — ChatGPT
"Request a Demo" — no supporting text. No indication of what happens next, what is required, or what the commitment involves.
After — ContentMax
"Send Us Your Content — No call. No form. No commitment. Just send something and see what comes back."
Why
Changing the CTA label from 'Request a Demo' to 'Send Us Your Content' reduces perceived effort and reframes the action as something the visitor does for themselves. The explicit no-commitment line removes all ambiguity about what happens next.
Three different industries. Three different objectives. The same engine — and the same quality of explanation every time.
Spotify Artist Bio — creative / consumerSouth African house producer UPZ
17% → 70%+53 pts
Objective: drive streams and profile follows
What the tool found in the original
"Bio gives no reason to listen now — no mood, moment, or emotional hook."
If your content creates a first impression that determines whether someone engages or moves on, this is the condition type you are failing — and ContentMax will tell you exactly how to fix it.
Screenplay Scene — entertainment / creativeDramatic feature script
14% → 77%+63 pts
Objective: establish stakes and character desire in the opening exchange
What the tool found in the original
"No emotional stakes established in the first exchange — reader has no reason to keep reading."
If your content needs to hold attention from the first line, ContentMax identifies exactly where it loses the reader, why that condition matters, and what the rewrite does differently.
Job Posting — recruitment / B2BSenior data scientist role — specialist recruitment agency
38% → 75%+37 pts
Objective: attract qualified applicants and reduce time-to-apply
What the tool found in the original
"Role impact is absent — candidate cannot assess what success looks like in this position."
If your hiring content competes for attention from candidates who have options, ContentMax shows you the structural decisions that are costing you applicants before they finish reading.
Find out what your content is actually missing.
Send us any piece of written content and the outcome it's meant to drive. We'll return a percentage score, a full rewrite, and a condition-by-condition breakdown — within 24 hours.
Send Us Your ContentNo call. No form. No commitment. Just send something and see what comes back.